Smokers Who Get E-Cigarette Flavour Advice More Likely To Quit, Report Finds


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Smokers Who Get E-Cigarette Flavour Advice More Likely To Quit, Report Finds
Smokers Who Get E-Cigarette Flavour Advice More Likely To Quit, Report Finds

Smokers Who Get E-Cigarette Flavour Advice More Likely To Quit, Report Finds

Choosing the right flavor can make a world of difference in the journey to quit smoking. A recent report has revealed that smokers who receive advice on e-cigarette flavors are significantly more likely to successfully quit smoking. The study, led by researchers at London South Bank University (LSBU), aimed to explore the role of e-cigarettes in helping people overcome their addiction to smoking. The findings showed that after three months of utilizing e-cigarettes, 25% of participants had successfully quit smoking, with an additional 13% reducing their cigarette consumption by more than half.

The research highlighted the importance of providing support through personalized flavor advice and supportive text messages. Smokers who received assistance in selecting the appropriate e-cigarette flavor and received encouraging messages were found to be 55% more likely to quit smoking within three months compared to those who did not receive these services.

Lynne Dawkins, a professor of nicotine and tobacco studies at LSBU, emphasized the significance of this approach in combating the global smoking epidemic. With approximately 8 million deaths each year attributed to smoking-related illnesses, finding effective treatments to reduce the number of smokers remains a critical challenge. The simplicity of tailored support through flavor advice and supportive messages has the potential to make a substantial impact in helping individuals lead smoke-free lives.

The study examined five different interventions to increase smoking cessation rates among individuals who purchased e-cigarettes online. These interventions included tailored advice on product selection, nicotine strength, and flavor preferences, as well as providing information on the relative harms of vaping compared to smoking. Participants were also offered text message support throughout their journey. The research found that advice on product selection and nicotine strength, as well as information on vaping harms, did not significantly improve quitting rates.

The study, conducted in collaboration with partners from University College London (UCL), University of East Anglia (UEA), and University of New South Wales (UNSW), recruited 1,214 participants through social media platforms. The results contribute to the growing body of evidence supporting the effectiveness of e-cigarettes as a smoking cessation tool.

Earlier this year, the government announced a groundbreaking initiative, the “swap to stop” scheme, offering vape starter kits to 1 million smokers in England. This endeavor aims to make the nation “smoke-free” and represents the first nationwide program of its kind. Smokers participating in the scheme have the opportunity to choose from a wide range of e-cigarette products, nicotine strengths, and flavors, tailoring their quitting strategy to their own preferences. The government has allocated approximately £45 million over two years to fund this initiative.

Deborah Arnott, the chief executive of Action on Smoking and Health, welcomed the scheme as a step in the right direction. She acknowledged that e-cigarettes significantly enhance smokers’ chances of quitting successfully and also highlighted the importance of additional measures to achieve the ambitious goal of a smoke-free nation by 2030. This target aims to reduce smoking rates to less than 5% and will require a comprehensive and sustained effort.

In conclusion, the report emphasizes that providing advice on e-cigarette flavors and supportive messages increases the likelihood of quitting smoking. This approach, coupled with access to a wide array of products, flavors, and nicotine strengths, has the potential to significantly impact smoking cessation rates. With ongoing research and the implementation of innovative strategies, we are moving closer to achieving a healthier, smoke-free future for all.


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