Wake County Scores $6.2 Million Victory against Juul
The Wake County School District has settled with Juul for $6.2 million following a lawsuit brought against the e-cigarette giant. North Carolina was the first state to bring litigation against Juul, leading to other attorney generals, school districts, and public health groups to take similar actions.
This settlement comes after Juul agreed to settle with six other states for an estimated $462 million. The company is currently facing legal troubles with the FDA, which refused to approve its premarket tobacco application, essentially banning Juul from being sold in the US.
Reasons for the Lawsuit
Juul has faced public scrutiny since it was blamed for the rise of vaping among young people. The company was accused of targeting minors through its advertising, which appeared in magazines, online, and social media. Teachers have reported witnessing students vaping with Juuls in hallways and even in class. The rise in vaping has alarmed parents, teachers, and public health authorities, who warn that the high nicotine concentration can be harmful, especially to developing brains.
School Districts Take Action
School districts form a large part of the many lawsuits Juul faces, with over 1500 districts set to settle for $1.2 billion in an upcoming multi-party settlement. The settlements will fund education programs to raise awareness about the dangers of vaping and help young people already addicted to nicotine get help.
Despite plans to sell its intellectual property to another tobacco company, Juul is still facing numerous legal and financial troubles. It is more likely the company will file for bankruptcy to protect itself from its creditors. The Juul is still sold worldwide, but it continues to be on shaky ground.
This settlement is one more defeat for Juul following a series of legal losses. The company is in litigation with over 10,000 different plaintiffs in 5000 other cases around the US and has decided to settle most cases rather than face trial. The $6.2 million settlement is a drop in the bucket compared to the millions the company has already paid and is expected to pay in its other ongoing lawsuits.
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