'Do You Know What You're Vaping?' Campaign Launched

'Do You Know What You're Vaping?' Campaign Launched
'Do You Know What You're Vaping?' Campaign Launched

The ‘Do You Know What You’re Vaping?’ Campaign Launched

Vaping has become increasingly popular among young people in recent years. However, there is growing concern about the health risks associated with this trend. In response to this, the Northern Territory Government has launched a campaign aimed at increasing awareness among young Territorians about the potential dangers of vaping.

The ‘Do You Know What You’re Vaping?’ campaign is specifically targeting teens aged 13 to 17, as well as parents, carers, and teachers. It includes a toolkit of materials designed to provide accurate information about vaping and empower adults to have informed conversations with young people.

The goal of the campaign is to discourage young people from both vaping and smoking by educating them about the harmful ingredients found in vapes and the associated health risks. Many teenagers and young adults mistakenly believe that e-cigarettes are safe. However, the campaign will address these myths and provide trusted information through various mediums such as social media, fact sheets, posters, school newsletters, and digital advertising.

The importance of this campaign cannot be overstated. Studies have shown that people who vape are three times more likely to start smoking compared to those who have not used e-cigarettes. Nicotine, the addictive substance found in vapes, can have harmful effects on developing adolescent brains. Alarming national data reveals that one in four young people between 18 and 24 years old have vaped, and four out of five young people believe it is easy to buy vapes from retailers. Additionally, one in three people who vape go on to smoke, making it clear that vapes are becoming a gateway drug for many. This is especially troubling as smoking rates among under 25s are increasing for the first time in decades.

Furthermore, compliance monitoring in the Greater Darwin region has revealed numerous licensed tobacco retail outlets illegally selling nicotine vaping products. As a result, the Northern Territory Government plans to conduct coordinated compliance activities involving NT Health, NT Police, and the Therapeutic Goods Administration. Several infringements have already been issued to retailers in breach of the Tobacco Control Act 2002.

It is crucial to recognize that vaping is not a safe alternative to smoking. This campaign serves as a reminder of the misconception among teenagers and young adults about the safety of e-cigarettes due to their nicotine and harmful chemical content. The Northern Territory Government has partnered with the Council Cancer NT to ensure that this important messaging reaches young people.

The Minister for Education, Eva Lawler, also emphasizes the importance of educating young people about the potential harm caused by e-cigarettes. By providing a better understanding of the harmful ingredients in vapes and the associated health risks, the campaign aims to discourage young people from this risky behavior. The campaign materials will be distributed within schools to ensure that students have access to this critical information.

Tanya Izod, the CEO of Cancer Council NT, highlights the concerns about the impact of e-cigarettes on lung health. There is also the risk that e-cigarettes will re-normalize smoking, particularly among younger generations. Educational programs are being implemented to protect young and vulnerable populations from the harms of e-cigarettes.

In conclusion, the ‘Do You Know What You’re Vaping?’ campaign launched by the Northern Territory Government aims to raise awareness among young Territorians about the potential health risks of vaping. By providing accurate information and dispelling myths, this campaign seeks to discourage young people from engaging in this risky behavior.



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