Madison County To Receive $396K To Counter Vaping


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Madison County To Receive $396K To Counter Vaping
Madison County To Receive $396K To Counter Vaping

NEW YORK, N.Y. – Attorney General Letitia James announced that more than $4.7 million will be distributed to Central New York to counter youth vaping. The money comes from a historic $462 million multistate settlement that James secured from JUUL Labs Inc. for its role in the youth vaping epidemic and the epidemic of underage e-cigarette use nationwide.

New York state will receive a total of $112.7 million through this settlement. James will distribute this money to every county, Board of Cooperative Educational Services and the five largest cities in the state to support programs that will help reduce and prevent underage vaping.

Madison County will receive $396,519.43 of that funding.

“Like the big tech companies that have fueled a mental health crisis among young people with their addictive products, JUUL marketed its dangerous and addictive vapes to children, putting millions at risk,” James said in a news release from her office. “Across our state, e-cigarette use among kids spiked after JUUL hit the market. I’m proud that my office ensured JUUL paid for the damage they did to young people.”

The funds will be split between the Syracuse City School District, and counties and BOCES in Central New York:

– Cayuga County will receive $397,684.96.
– Cortland County will receive $276,771.10.
– Onondaga County will receive $1,452,272.89.
– Oswego County will receive $582,809.54.

– Syracuse City School District will receive $322,481.76.
– Cayuga-Onondaga BOCES will receive $188,908.33.
– Onondaga-Cortland-Madison BOCES will receive $857,352.80.
– CiTi BOCES in Oswego will receive $299,339.81.

After JUUL launched in 2015, e-cigarette use among New York high school students skyrocketed. By 2019, the proliferation of vaping led to a national outbreak of severe vaping-related illnesses, with more than 2,500 hospitalizations.

In Oct. 2019 a 17-year-old male from the Bronx died due to a vaping-related illness, making him the first reported vaping-related fatality in New York and the youngest vaping-related fatality in the United States.

In Nov. 2019 James sued JUUL for its deceptive and misleading marketing that glamorized vaping and targeted young people. In April 2023, Attorney General James secured the largest multistate agreement with JUUL and its former directors and executives for their role in fueling the youth vaping epidemic.

JUUL misled consumers, James said, about the nicotine content of its products, misrepresented the safety and therapeutic value of its products by stating that they were safer than cigarettes, and failed to prevent minors from purchasing its products in stores across the country.

The settlement funds will be used for evidence-based measures to combat underage vaping and e-cigarette addiction. Counties and BOCES must dedicate the settlement funds they receive to programs in five categories:

– public education campaigns to prevent e-cigarette use among young people.
– community, school, and university-based anti-vaping programs.
– vaping cessation services in communities, schools, and colleges.
– enforcement of vaping laws and regulations.
– public health research into e-cigarette use among young people and the effectiveness of anti-vaping programs.

In addition to paying New York $112.7 million, the settlement required JUUL to make significant changes to its sales and marketing tactics, including:

Refraining from any marketing that targets youth, including using anyone under the age of 35 in promotional material or funding, operating youth education/prevention campaigns, or sponsoring school related activities.
Limiting the amount of retail and online purchases an individual can make.

– performing regular retail compliance checks at five percent of New York’s retail stores that sell JUUL’s products for at least four years.
– treating synthetic nicotine as nicotine.
– refraining from providing free or nominally priced JUUL pods as samples to consumers.
– excluding product placement in virtual reality systems.
– increasing funding to a document depository by up to $5 million and adding millions of relevant documents to the depository to inform the public on how JUUL created a public health crisis.

“The funds we secured will help schools and communities in Central New York fight back against the youth vaping epidemic. I thank all of my partners in government for their partnership in this effort to protect our children,” James said.

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