Flower Expo Michigan will happen August 7-8, 2024, in Allegan, Mich., marking the Premier B2B Hashish Commerce Present’s first enlargement to a brand new state. The present falls about two months after the second iteration of Flower Expo Massachusetts, which can be held on June 5-6 in Greenfield, Mass.
Flower Expo’s Massachusetts debut final yr noticed a powerful turnout, with upwards of 70% of the state’s dispensaries in attendance and greater than 150 prime manufacturers exhibiting, together with {industry} giants like PAX, Cookies, Curaleaf, Inexperienced Thumb Industries, Kanha, Garcia Hand Picked, TILT Holdings, Stündenglass, Dutchie, and lots of extra.
The Greenfield occasion showcased the large demand for an industry-focused commerce present that caters nearly completely to consumers and types. With a novel format that permits for hashish consumption and stay sampling on the occasion, Flower Expo offers a platform for consumers to achieve hands-on expertise with the newest merchandise, strike offers, and interact with industry-leading operators, multi functional place.
Situated within the coronary heart of New England’s Emerald Triangle, Greenfield proved to be the proper backdrop for Flower Expo’s early success. Subsequent yr, nevertheless, Flower Expo is increasing its attain to the burgeoning hashish market in Michigan, with the Allegan County Fairgrounds, situated about half-hour from Grand Rapids, serving because the venue. Michigan has quickly grow to be a hashish powerhouse, rating second within the U.S. in hashish income over the previous few years. This enlargement displays Flower Expo’s dedication to fostering the expansion of the hashish {industry} in rising markets. A number of manufacturers have already signed on for the Michigan present, together with Higgs, Treez, and Cloud Cowl.
Jason Bello, Founder & CEO of Flower Expo, brings a wealth of {industry} data, having beforehand led gross sales at Source, a prime California flower model, whereas additionally bringing expertise from Hall of Flowers, California’s hottest hashish occasion. Bello is happy concerning the alternatives that Flower Expo provides for exhibitors. “Flower Expo provides the chance for manufacturers to satisfy the overwhelming majority of their state’s retail decision-makers in our 2-day, high-vibe occasion,” he stated. “We wish to be your essential advertising and gross sales expenditure of the yr, and in return you’ll stroll away figuring out you made a quantifiable ROI.”
Along with offering ROI for exhibitors, Flower Expo creates an surroundings the place Manufacturers Meet Patrons, taking particular steps to make sure retailer attendance and create the very best likelihood for manufacturers to get merchandise on dispensaries’ cabinets. “We actually attempt to offer our retailers a real VIP expertise,” stated Emily Chisick, Director of Retail Relations. “Our purpose is to register not less than 400 retail shops in Michigan and 250 shops in Massachusetts for 2024.”
The occasion’s consumption-friendly nature can be vital to Flower Expo’s enterprise mannequin. “A real hashish commerce present wants to permit attendees to pattern product,” stated Kai Brady, Director of Enterprise Growth. Along with growing gross sales potential, on-site consumption brings a little bit of enjoyable to an in any other case business-focused surroundings, setting Flower Expo other than different {industry} occasions and additional underscoring its dedication to offering an immersive expertise for all attendees.
Flower Expo‘s upcoming occasions in 2024 promise to be a few of the {industry}’s most anticipated and essential gatherings, the place consumers and types come collectively to form the way forward for the hashish market. Don’t miss out on this distinctive alternative to be a part of the ever-growing hashish group. Be a part of us at Flower Expo in Greenfield, Massachusetts, on June 5-6, 2024, and in Allegan, Michigan, on August 7-8, 2024.
For extra info, please go to www.theflowerexpo.com or contact [email protected].
About Flower Expo
At Flower Expo, our mission is to attach and remodel the hashish {industry} by means of knowledgeable, high-vibe, and environment friendly platform. We foster significant connections, strategic partnerships, and data trade to propel the {industry} ahead. With a concentrate on professionalism, optimistic power, and streamlined processes, we empower companies and people to showcase their choices, encourage innovation, and form the way forward for hashish.
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