ICAN Pharmacies to Stock ELEMENT Branded Products: A Strategic Move for Xebra Brands

VANCOUVER, BC / ACCESSWIRE / November 7, 2024 – Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0), a prominent entity within the Mexican CBD industry, has made significant strides by securing its first distribution agreement with ICAN Pharmacies FADERMEX. This collaboration will see ELEMENT-branded products made available across ICAN’s seven pharmacy locations throughout Mexico.

A Milestone Agreement

With this new distribution agreement, Xebra Brands is set to expand the availability of its products to a wider audience. The ELEMENT-branded offerings, produced by Restorative Botanicals, will only reach consumers upon acquiring final importation permits, ensuring that all regulatory standards in Mexico are met.

Rodrigo Gallardo, the Interim CEO of Xebra, expressed enthusiasm regarding the partnership, stating, “We are excited to partner with ICAN FADERMEX Pharmacies to bring our ELEMENTS-branded products to their customers. This agreement represents a significant milestone for Xebra as we continue to begin to expand our footprint in the market with a close partner. ICAN’s reputation for quality healthcare products aligns perfectly with our commitment to providing top-notch wellness solutions.”

Building on Previous Collaboration

This distribution arrangement is not the first collaboration between Xebra and ICAN. Earlier in February 2024, it was disclosed that ICAN would supply CBD isolate to Xebra’s subsidiary, Desart MX S.A. de C.V., earmarked for the production of premium CBD products in Mexico. This alignment showcases their unified goal to elevate cannabis-based products within the Latin American market.

Who is ICAN Green?

ICAN FADERMEX Pharmacies operates under ICAN Green, a division of ICAN Investing Group LLC. Known for its commitment to advancing cannabis-based medications in Latin America, ICAN Green emphasizes education, research, and product development. Their comprehensive approach aims to meet the diverse healthcare needs of consumers through quality products.

Looking Towards the Future

As the partnership progresses, announcements are anticipated regarding the official launch date of the ELEMENTS products at ICAN Pharmacies. The process hinges on acquiring the final importation permits, a crucial step toward market entry.

About Xebra Brands

Xebra Brands Ltd. stands out as a pioneering wellness and botanical product company, dedicated to delivering premium CBD offerings in Mexico. Through its ELEMENTS product line, Xebra targets innovation and natural solutions tailored to enhance consumer well-being and advocate for a healthier lifestyle.

About ICAN Green S.A. de C.V.

As a forward-thinking cannabis company, ICAN Green S.A. de C.V. is committed to advancing cannabis-based medications and products across Latin America. The organization is dedicated to research, education, and developing a robust network of pharmacies providing essential healthcare products.

Conclusion

The collaboration between Xebra Brands and ICAN Pharmacies highlights a budding relationship within the cannabis industry in Latin America. With a shared vision of expanding access to quality cannabis products, this strategic agreement is poised to enhance wellness for consumers while contributing to the ongoing growth of the CBD market in the region.