WCS join national litigation against Juul -…


Shutterstock picture


WARREN/STERLING HEIGHTS — In an effort to curtail vaping amongst center faculty and highschool college students, Warren Consolidated Faculties has joined with a number of districts throughout the nation to sue the digital cigarette maker Juul Labs Inc.

On Nov. 22, the district issued a press launch saying it was among the many many districts nationwide which are a part of a nationwide litigation motion to go after Juul financially. 

The WCS press launch states teenage cigarette use is at an all-time low, however using e-cigarettes — like these made by Juul — “has stealthily grown to epidemic proportions in schools across America.” 

“‘JUUL-ing’ is so prevalent among middle and high school students, that school districts across the country are suffering the financial consequences and depleting their already scarce resources to pay for vaping’s devastating impacts to their students,” the press launch states. 

“It’s a big effort with lots of school districts. Like many school districts, we have seen first-hand the devastating effects of vaping on our children and enough is enough. Vaping develops a physical addiction,” WCS Superintendent Robert Livernois mentioned. “JUUL has a campaign targeted towards children. We view vaping as identical to smoking for underage children. It’s illegal. We don’t allow smoking or electronic cigarettes on property.” Any scholar caught smoking or vaping on campus “would face suspension.”

Headquartered in San Francisco, Juul sells numerous vaping merchandise. Based on the corporate’s web site, www.juul.com, a Juul pod is the cartridge that clicks into the highest of the Juul system and comprises a proprietary nicotine salt-based e-liquid method. The purpose was “to develop a vaping experience comparable to a cigarette, that would provide a satisfying experience and flavor.” The web site states the Juul pod flavors are Virginia tobacco and menthol.

Based on WCS, the Juul pods resemble a USB flash drive, a standard piece of expertise utilized by many middle- and high-school college students. When inhaled, the Juul pods launch a blast of the corporate’s nicotine salts in flavors akin to fruit medley, mint and crème brûlée, in response to faculty officers. 

“It’s clearly a way to target children so you have a lifetime use of the product,” Livernois mentioned. 

The Kansas Metropolis-based legislation agency Wagstaff & Cartmell — together with a coalition of 4 different legislation companies — is representing the districts. Based on WCS, the legislation permits faculty districts to carry corporations answerable for the injury they trigger to society — injury that’s addicting a complete technology of middle- and high-school children to nicotine. 

“The lawsuit is gaining traction among school districts across the country, other school districts are still able to join; there is no out of pocket cost to schools,” the press launch states. 

“The devastation and damage that JUUL has created, with teen-targeted advertising and marketing, and youth-focused products, has created a huge problem for many schools” mentioned Jon Kieffer, a associate at Wagstaff & Cartmell. “JUUL has deliberately designed a product that attracts kids and then hooks them.”

C & G Newspapers reached out to Juul through e mail for touch upon the lawsuit, however didn’t obtain a response by press time. Livernois feels the rise in vaping ties into the legalization of marijuana within the state.

“Because marijuana is legal in Michigan it has now become normalized in our culture,” the superintendent mentioned. “Kids vape because adults vape. Kids follow suit.”

There was an try to coach WCS college students on the hazards of vaping.

“We talk about it a lot through our health curriculum,” Livernois mentioned. “We’ve been addressing and battling this at school, especially at the high schools.” 

Together with the hazards imposed on college students, the college districts are also suing for monetary causes as attempting to curtail vaping is costing the district cash. For example, WCS faculty officers have been locking bogs on the secondary faculties when obligatory in an effort to curb vaping. 

“The amount of time we’re spending is extremely expensive,” Livernois mentioned. He added that when principals, assistant principals and safety employees should spend their time on the hazards of vaping, that takes them away from “the other important work of educating children. They should be working on curriculum, teaching and learning.”

Livernois mentioned that if the lawsuit prevails and the district receives any financial compensation, that cash might be used to deal with the hazards of vaping to college students “even more than we’re doing now.”

“We’ll hire people to provide opportunities for kids to participate in student–level approved seminars and conferences that center on the dangers of vaping,” Livernois mentioned. 


Like it? Share with your friends!



Your email address will not be published. Required fields are marked *