Truth Initiative’s Quit Vaping Program Effective in…


Scientific trial reveals This Is Quitting elevated e-cigarette stop vaping charges by practically 40%

WASHINGTON, Might 19, 2021 /PRNewswire/ — A brand new examine printed on Monday in JAMA Inside Medication demonstrates the effectiveness of Reality Initiative’s That is Quitting – a free and nameless stop vaping textual content message program – in serving to younger adults to stop vaping e-cigarettes. The randomized medical trial discovered that That is Quitting elevated stop charges amongst younger adults aged 18-24 by practically 40% in comparison with a management group. The outcomes have been constant throughout all traits examined within the randomized trial, together with demographics, nicotine dependence, social influences to vape, psychological well being signs, and different substance use.

These knowledge come at a time when e-cigarette use amongst younger folks stays at epidemic ranges, and public well being organizations have known as for analysis on e-cigarette cessation applications. The 2019 CDC Nationwide Well being Interview Survey discovered that 9.3% of younger adults ages 18-24 used e-cigarettes, up from 7.6% in 2018, and over half (56%) of the younger grownup e-cigarette customers reported that that they had by no means smoked cigarettes. The nicotine present in most e-cigarettes can expose younger folks to unfavourable well being results round mind improvement – which continues as much as age 25 – together with an elevated threat of nicotine dependancy and temper issues. A separate Reality Initiative survey discovered that 60% of the younger e-cigarette customers surveyed, aged 15-24, need to stop inside the 12 months and of those that need to stop, greater than half (51.2%) agreed that texting would assist them cease vaping, underscoring the pressing want for efficient applications like That is Quitting.

Launched in January 2019, That is Quitting was created particularly for teenagers and younger adults seeking to stop e-cigarettes. The interactive textual content message program has enrolled over 315,000 younger folks to this point, offering them with tailor-made recommendation, cognitive and behavioral coping methods, and social assist to assist them stop. That is Quitting is now an integral a part of the reality® marketing campaign, Reality Initiative’s proven-effective nationwide youth smoking, vaping and nicotine prevention public training marketing campaign. Younger folks can textual content “DITCHVAPE” to 88709 to enroll.

“Free and tailor-made assets that assist younger folks stop vaping are very important within the struggle in opposition to the continued youth e-cigarette epidemic,” mentioned Robin Koval, CEO and president of Reality Initiative. “This Is Quitting was developed with enter from the very audiences we goal to achieve—teenagers and younger adults. We all know they need to stop; we all know what resonates with them, and we’re glad to have the ability to present an efficient useful resource to assist them accomplish their targets to dwell vape-free. We’re grateful for the beneficiant assist from the CVS Well being Basis and are proud to contribute to a much-needed base of literature across the sorts of vaping cessation methods that work.”

These findings present that textual content messaging is a scalable and cost-efficient method to advertise vaping abstinence amongst younger grownup e-cigarette customers. Importantly for the sector, the outcomes of the medical trial set up an effectiveness benchmark and start to fill an necessary hole in understanding tips on how to assist younger folks stop e-cigarettes.

“That is Quitting is assembly a necessity for lots of of hundreds of younger folks by a channel they’re comfy with and use on daily basis,” mentioned Dr. Amanda Graham, chief of improvements at Reality Initiative and lead writer of the examine. “The response to this system has been staggering since we launched it over two years in the past with greater than 500 younger folks enrolling every day. The robust and constant outcomes from this trial reveal that this program is offering the correct assist and knowledge to assist younger folks stop e-cigarettes.” 

The double-blind, randomized medical trial included 2,588 younger grownup e-cigarette customers concerned about quitting inside 30 days. Members have been assigned to That is Quitting or a management intervention. Each teams acquired textual content messages asking about their e-cigarette use/abstinence. Members randomized to the intervention group additionally acquired tailor-made, interactive assist by That is Quitting to assist them of their quitting journey. End result assessments have been performed at one and 7 months. The trial additionally confirmed that That is Quitting contributors have been extra glad in comparison with management contributors throughout all objects, with many saying that they acquired prompt quitting methods that have been new to them.

For extra details about Reality Initiative, please go to For extra data on That is Quitting, please go to


The medical trial was performed by Reality Initiative with oversight from Advarra Institutional Assessment Board. All program branding was eliminated within the trial to get rid of biases/publicity to advertising. Members have been recruited through social media adverts. Incentivized textual content message assessments relating to e-cigarette use and abstinence have been despatched to all contributors at 14 days post-randomization and month-to-month thereafter by 6 months All contributors have been compensated $5 through digital present card per response (7 assessments complete, most $35). These assessments have been designed solely to maximise retention; they weren’t analyzed as outcomes.

Funding/Assist: This trial was funded by Reality Initiative and the CVS Well being Basis. The CVS Well being Basis had no position within the design and conduct of the examine; assortment, administration, evaluation, and interpretation of the information; preparation, evaluate, or approval of the manuscript; and choice to submit the manuscript for publication.

About Reality Initiative

Reality Initiative is a nationwide public well being group that’s inspiring lives free from smoking, vaping and nicotine and constructing a tradition the place all younger folks reject tobacco. In 2020, we celebrated 20 years of saving lives and stopping thousands and thousands of youth from smoking. Our impression has helped drive the teenager smoking fee down from 23% in 2000 to 4.2% in 2020. The reality about tobacco and the tobacco trade are on the coronary heart of our proven-effective and nationally acknowledged reality® public training marketing campaign. reality has additionally just lately taken on the youth epidemics of vaping and opioids. Our rigorous scientific analysis and coverage research, neighborhood and youth engagement applications supporting populations at excessive threat of utilizing tobacco, and innovation in tobacco dependence remedy are additionally serving to to finish one of the vital crucial public well being battles of our time. Primarily based in Washington D.C., our group (previously often called the American Legacy Basis) was established and funded by the 1998 Grasp Settlement Settlement between attorneys common from 46 states, 5 U.S. territories and the tobacco trade. To be taught extra, go to

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