Supreme And B&M Team Up On Vape Recycling Scheme


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Supreme And B&M Team Up On Vape Recycling Scheme
Supreme And B&M Team Up On Vape Recycling Scheme

E-cigarette and vaping group Supreme plc is teaming up with discount chain B&M to promote vape recycling amid growing concern over the environmental impact of single-use vapes.

The UK government is considering a ban on the single-use products – news which hit Supreme’s share price last year. The RSPCA is among those campaigning against the vapes, saying they pose risks to animals.

Now Trafford Park-based Supreme is teaming up with global vape brand ELFBAR and B&M to provide more than 700 in-store vape recycling bins in B&M Bargains stores from this month. Supreme says the scheme is the “first of its kind to appear in the entire estate of a nationwide retail chain” and hopes it will “significantly increase” the expansion of recycling.

Hazardous waste management provider Wastecare Group will collect the bins once full and will dispose of the items. Supreme says: “The raw materials will be recovered and recycled in line with existing disposal rules; the vape batteries will be processed to recover the lithium, and the filter and nicotine elements sent for incineration.”

Sandy Chadha, chief executive officer of Supreme, said: “As an organisation, we are continually developing long-term recycling solutions across our whole product portfolio, and we are proud to be further driving recycling of used vapes across the breadth of the UK, in nearly 700 retail stores.”

He added: “We hope this scheme will play its part to help vape users dispose in a far more sustainable manner. This is just the start of our ongoing plans; we are fully committed to increasing the rates of recycling. I hope one day every vape user disposes of their vape in the right way.”

A B&M spokesperson said: “B&M welcomes the opportunity to work in a three-way partnership with ELFBAR and Supreme to tackle the ongoing environmental damage occurring by single-use, disposable vaping products.

“We want our consumers to use the products we sell in a responsible manner, and that remains even when they are no longer of use. These new bins offer a convenient and sustainable way for customers to dispose of their vapes. Like many of the other products we sell, vapes should never be binned or littered – especially now they can be so easily recycled.”

Eve Peters, director of government affairs for ELFBAR in the UK, said: “This marks another step towards helping the public dispose of used vapes sustainably and responsibly.

“With single-use vapes a favoured option for adults wanting to quit smoking, their popularity has highlighted increasing concerns surrounding recycling challenges and the environmental impact from improper disposal and littering. Our research shows placing vape recycling bins in the stores where the devices sell is the most effective way to boost recycling rates. This trilateral collaboration is part of simplifying the recycling process for consumers and making it more accessible and convenient as part of the shopping experience.”

The RSPCA’s Vexed About Vapes campaign says 5m vapes are thrown away weekly in the UK. It says: “This unbelievable figure is creating yet more hazardous litter to the environment and places our precious wildlife at risk.”

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