‘Premium lifestyle brand’ enters Sudbury cannabis market


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‘premium-lifestyle-brand’-enters-sudbury-cannabis-market

FIKA is ready up within the SmartCentres plaza on Lengthy Lake Rd.

A brand new hashish retailer that’s setting itself aside as Canada’s first “premium lifestyle brand” has arrange store on Lengthy Lake Street in Sudbury. 

FIKA, whose flagship retailer is situated in Toronto’s Distillery District, hopes to redefine the hashish retail expertise for its prospects by taking the guesswork out of purchasing. 

The model stated in a launch that it has chosen to take away “overwhelming menu boards” along with incorporating “organized, eye-catching displays that eliminate the confusion of cannabis packaging” in all of its areas. 

The result’s a extra “browsable shopping experience,” the discharge stated.

“We see Sudbury’s market as a huge opportunity to grow the FIKA philosophy and redefine cannabis retail,” stated Christopher Kane, chief operations officer for FIKA, which was based in 2020.

“The stigma of cannabis has unfortunately created an uphill battle for many retailers to obtain their preferred locations. FIKA’s authentic approach FIKA’s authentic approach has provided landlords with the confidence to begin incorporating cannabis retail into the best assets in their portfolios.” 

Usually translated from Swedish to English as “a coffee and treat break,” FIKA each as a phrase and a mantra seeks to advertise a mind-set that encourages shoppers “to pause and enjoy the everyday beauty in life.” 

The structure and aesthetics of the shop are designed within the hopes of reflecting these constructive emotions. 

Providing deep woods and earthy tones, the shop’s centrepiece is three flower bars “designed to make shopping easy and approachable,” the corporate stated in an announcement. 

Flower is displayed in magnifying domes which are “organized left to right by strain type and top to bottom by THC strength.” 

Prospects also can go to the Vintages part, which “showcases a curated, rotating selection of the most sought-after Canadian growers and provides an immersive platform to explore unique origin stories from across the country.” 

After all, it’s not all about flower. Different merchandise embrace cannabis-infused sweets, gummies, chilly drinks, wellness merchandise, topicals, Boy Smells candles and attire, FIKA totes and South American Palo Santo smudging wooden. 

If a buyer desires an much more hands-on expertise, she or he can try FIKA’s vape and pre-roll bars. 

“We’ve designed our stores to be intuitive to newcomers and experienced consumers alike by taking a hospitality-forward approach,” stated Kane. 

The corporate stated it hopes to realize an enticing however enjoyable expertise by providing easy, easy-to-browse shows of competitively priced merchandise.

FIKA’s director of retailer design and visible merchandising added that the model developed customized merchandising for each class within the retailer to “eliminate distraction and confusion of cannabis packaging (allowing) our customers to see exactly what they are purchasing,” she stated. 

“Our prime retail locations and bespoke design play a major role (in what sets FIKA apart), but the key differentiator is our friendly and highly knowledgeable staff – we call them ambassadors,” stated Kane. 

“We invest significantly in training and education to provide the highest level of customer service. Our people are the heart of our brand, and their passion is what makes the store experience come to life.” 

FIKA’s view is that regardless of a really busy hashish area, the rising trade has “yet to see a premium, lifestyle brand for the modern consumer,” stated a press launch. 

The corporate’s plan is to open 18 FIKA Native and FIKA Natural Items areas throughout the nation via 2023. 

The brand new FIKA retailer in Sudbury is situated within the SmartCentres plaza on 2408 Lengthy Lake Rd. It’s open seven days every week. 

For extra details about FIKA, go to its web site.

Colleen Romaniuk is a Native Journalism Initiative Reporter, a Authorities of Canada program, on the Sudbury Star.


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