Cotton sweet and salt water taffy are flavors you could find inside a sweet retailer. However do you know they’re widespread flavors made for e-cigarettes, too? For too lengthy, these flavored vaping cartridges have been bought at markets and comfort shops solely a stone’s throw away from our faculties.
If we all know kids are attracted to those flavors then why are vaping cartridges lawfully bought in sweet flavors? I can consider no different motive than to entice younger folks to begin smoking at an earlier age. By advertising and marketing these merchandise to our youth, Huge Tobacco targets San José children.
Teenagers are notably inclined to Huge Tobacco promoting. Almost 90% of people who smoke begin by age 18. In the event you assume flavored tobacco merchandise sound extremely addictive, you’re proper. They have been designed that manner. Billion greenback campaigns are microtargeting particular demographics – together with our youngsters.
That’s why I joined a coalition of Santa Clara County leaders together with 100 cities throughout California to induce my colleagues on the San José Metropolis Council to say sufficient is sufficient. We should vote to ban flavored tobacco. These merchandise should not be bought on the doorsteps of our faculties.
Marginalized demographics like our youngsters, communities of colour, and the LGBTQ+ group have all been focused by Huge Tobacco over the many years. The best way Huge Tobacco preys on numerous populations has produced devastating penalties for the well-being of our society.
From 1980 to 2018, menthol cigarettes alone have been accountable for 10.1 million new people who smoke, 378,000 untimely deaths, and three million life years misplaced throughout the US. Influential advertising and marketing by Huge Tobacco has led menthol to turn into one of the crucial widespread tobacco selections for our Black, Brown, and LGBTQ+ communities.
Every year, 45,000 African People prematurely and unnecessarily die from tobacco-caused ailments. By one examine, it’s estimated that 85% of them smoked menthol cigarettes.
The instances have modified since Huge Tobacco employed “dentists” to falsely promote tobacco merchandise. Immediately we discover vape pens with sweet flavored tobacco cartridges. As an alternative of dentists, we witness a classy advertising and marketing marketing campaign on Nickelodeon and Cartoon Community web sites. Assume that’s too far out to be true? Google it.
Mother and father can now not scent the smoky stench of cigarettes on their kids’s garments. They solely scent tropical punch, gummi bear, or cotton sweet flavors, however simply for a fleeting second. The vapor disappears too rapidly. A vape pen will be as small as your thumb drive. This makes it more durable for folks, not to mention our lecturers to identify their use by underage people who smoke.
The well-being of San José’s kids has tremendously suffered from Huge Tobacco’s technological developments. In line with the 2017-18 California Pupil Tobacco Survey, eight in 10 Santa Clara County teenagers who use tobacco merchandise at the moment use a flavored product.
The convenience of entry to those flavored tobacco merchandise means our youngsters have gotten hooked on nicotine extra rapidly and at youthful ages.
Huge Tobacco can’t be trusted to do the suitable factor by our youngsters. It’s previous time for us to enact legal guidelines prohibiting the sale of flavored tobacco merchandise. On Tuesday, the San José Metropolis Council will take into account an ordinance that goals to stop flavored tobacco from falling into the arms of our youngsters and different focused communities. I urge you to assist me on this effort.
It’s our obligation and our duty to guard our youngsters. Let’s not enable even another youngster to turn into hooked on nicotine by delaying this vote any additional.
Pam Foley represents District 9 on the San Jose Metropolis Council. She is a former president of the San Jose Unified Faculty District Board of Trustees.