Museum wins award for technology used in…


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105 points

Melanie Zuercher  |  Particular to the Kansan

Kauffman Museum lately took dwelling one other award from the Kansas Museums Affiliation (KMA), this time for using know-how in its present particular exhibit.

“Vapes: Marketing an Addiction” is at the moment on the museum on the Bethel School campus.

On the KMA annual convention in Lawrence, Nov. 3-5, Kauffman Museum received a Expertise Award for “Vapes,” which has 5 digital or digital elements.

“Vapes” examines three intertwined narratives: the rise and fall of cigarette smoking and related promoting within the twentieth century; the appearance of e-cigarettes within the twenty first century with new social media-based advertising and marketing methods driving this rising market; and the challenges of dependancy, nicotine, quitting nicotine, and being an advocate for change.

The exhibit features a video about STAND, a bunch of Newton-area youth who joined group leaders to efficiently advocate for a neighborhood coverage that raised the minimal age for buying e-cigarettes.

It additionally gives house for guests to share their tales and questions.

“Kauffman Museum has developed a reputation for timeless, minimalist exhibit design, coupled with the straightforward use of materials and fabrication processes,” stated Chuck Regier, Kauffman Museum curator of reveals.

“With this project, we wanted to stretch outside our comfort zone to tell the 21st-century story of e-cigarettes by creating a space that would appeal to an ‘underage’ audience while helping older viewers feel the energy and excitement created by e-cigarette marketing.”

The museum design and fabrication group achieved this purpose by way of integrating audiovisual items into the show modules.

Three of the items ship audiovisual content material not merely by way of a monitor – the {hardware} contains an iPad Sq. POS unit in a “vape store,” a monitor offered as a classic TV, and content material delivered on an iPhone the best way a young person would comply with influencers on social media.

Utilizing latest innovation in LED strip lighting and RGB colour management, coupled with the probabilities of CNC router know-how, the group created an 84-inch-wide, multilayered timeline/graph of the historical past and evolution of tobacco advertising and marketing and its detrimental impression on well being.

“A related goal for the project was to empower younger staff, recently added to the Kauffman Museum team, to experiment with both the visual identity and digital components of the exhibit,” Andi Schmidt Andres, Kauffman Museum director, stated.

“The resulting project has been a successful and invigorating collaboration between senior and retired museum staff, younger museum staff and the neighboring business, Flint Hills Design.”

Monetary supporters of the “Vapes” exhibit manufacturing are the Kauffman Museum Affiliation; NMC Well being, Newton; the Newton Et Cetera Store; the Kansas Artistic Arts Industries Fee (a division of the Kansas Division of Commerce); and Butler Rural Electrical Cooperative.

“Vapes” is on show by way of [date], after which it will likely be out there as a touring exhibit.

For extra data, e-mail kauffman@bethelks.edu or name 316-283-1612.


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