The President of Mexico, Andrés Manuel López Obrador (popularly known by his initials as AMLO), signed a decree on Tuesday that prohibits the “circulation and marketing” of electronic cigarettes or vaping devices as well as tobacco heaters. Combined with the passing of a General Import and Export Tax Law earlier this month, these products are now banned from being imported and sold within the country.
The decision also follows a maximum health alert issued by the country’s federal health risks commission, which declared that all alternative tobacco smoking products can cause major illness. Federal and local authorities have launched several campaigns to locate and seize these devices in at least a dozen states.
The health alerts and legal measures adopted have prompted debate about vaping devices entering the country as contraband. During the Senate debate about the tax law, Senator Luis Ortiz proposed regulating the market, saying that distribution is being left to the black market in the absence of companies being able to import the products and pay taxes and salaries.
Although the legal market for vaping products has grown in the country, it has still occupied a tiny fraction compared to that of conventional cigarettes. Philip Morris International, one of the marketers of these alternatives, went from having 35,000 to nearly 42,000 users of tobacco heaters.
The legal market for vaping products had grown in Mexico, but still occupied a tiny fraction of market share compared to conventional cigarettes. According to official government estimates, in the last five years the tobacco industry increased its sales from about 846 to 1,246 million pesos (about 64,000 USD) a year.
At the same time, according to a study carried out by the Mexican federation of business chambers, illegal tobacco represents 19% of the total market. Between 2019 and 2020, although there was an increase in tobacco taxes due to the Special Tax on Products and Services (IEPS), payment of the taxes contracted due to the trade in counterfeit tobacco products.
One of the arguments that was given to ban any type of vaporizer device, whether it is products with or without nicotine, is that various flavorings are used to “hook children and adolescents who will later be consumers of other drugs,” Senator Lilia Valdez said before the law’s approval.
In debating the ban, lawmakers such as Senator Lilia Valdez expressed concern that the various flavorings used in vaping devices “are used to hook children and adolescents” who will then become consumers of other drugs.
Andrea Constantini, head of scientific relations for Latin America and Canada at Philip Morris International, says that the ban in general creates more channels for minors to access unregulated products. “Prohibitions,” he says, simply leads to a further “lack of control” over the market, with minors acquiring products of varying quality through illicit channels.
Regulation or total prohibition?
According to data from various marketers of alternative products with and without nicotine, these products contain substances that can be up to 95% less harmful to the health of the user. Conventional cigarettes, by comparison, have a high risk of causing the lung disease Chronic Occlusive Pulmonary Disease (COPD) and various types of cancer.
The main argument of the companies that market alternative products to tobacco is that, unlike cigarettes, they do not use combustion to deliver the substance to the user’s system. This argument has been taken up by various national health regulators such as the United Kingdom Public Health Agency, the United States Food and Drug Administration (FDA) and the New Zealand Ministry of Health.
“The decision must be made based on scientific evidence, not on dogma or ignorance,” says Constantini.
Regulation has not always been able to protect adolescents from consuming prohibited substances. In the United States, where the FDA has regulated electronic cigarettes since 2016, it is estimated that just over two million young people between the ages of 14 and 17 vape.
For Constantini, “it is essential to regulate” alternative tobacco products, so that “quality products are available to adults who already smoke, while protecting minors and people who do not smoke.”