Los Angeles Metropolis Legal professional Mike Feuer received an injunction in opposition to on-line vape model Kandypens.
LOS ANGELES — Kandypens Inc was ordered to cease focusing on youth via its advertising and marketing and pay $1.2 million in a civil penalty for previous violations.
Los Angeles Metropolis Legal professional Mike Feuer’s workplace sued Kandypens in 2018 for reportedly advertising and marketing its vaping units and e-liquids at younger individuals via social and by managing to safe music video placement for artists like DJ Khaled and Justin Bieber.
“Our fight is to protect kids from vaping companies that target them,” mentioned Feuer in a press assertion that was launched on April 19. “Tobacco products, including flavored e-liquids, hook kids and pose a threat to their health. The message from this victory to the vaping industry is clear: don’t sell or market to kids—we’ll hold you accountable.”
In line with native media reviews, town legal professional’s workplace employed an investigator who posed a pretend electronic mail account and a pay as you go present card as a teenage buyer. Feuer added that the corporate didn’t ask for the date of start to confirm the shopper’s age. By doing so, Kandypens violated the STAKE Act.
“Feuer alleged that Kandypens targeted young consumers with social media marketing on YouTube and Instagram,” notes the workplace. “Despite readily available “age-gating” choices, Kandypens didn’t limit entry to its social media commercials to individuals 21 and over. Kandypens additionally paid for product placements in music movies that includes artists with massive youth followings, like Justin Bieber, and 2019 Nickelodeon Children’ Alternative Award host DJ Khaled.”
“We are grateful to the LA City Attorney for taking action to protect our kids from the industry’s candy-flavored deception. Our strong coalition of parents and community leaders and public health organizations will continue fighting the tobacco industry to keep our kids safe and healthy,” mentioned Meredith Berman, a spokesperson for the controversial group Dad and mom In opposition to Vaping E-cigarettes, by way of native information media.
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