Juul has faced numerous lawsuits over the past few years, accusing the company of targeting underage users with its marketing and sales tactics. Now, according to Bloomberg, Juul has agreed to pay $1.2 billion in settlement, which will resolve around 10,000 lawsuits — including 8,500 personal injury cases, over 1,400 cases by government entities and school districts, as well as 32 tribal cases. California, for instance, sued Juul in 2019, accusing the company of targeting minors in the state, failing to verify the age of its customers and failing to warn users of their exposure to chemicals linked to cancer and birth defects.
The San Francisco Unified School District, which also filed a lawsuit against Juul over its marketing practices, reportedly said it was “very pleased” with the settlement. Who can actually participate in the settlement and how much each plaintiff will get are still under discussion. The plaintiffs’ lawyers said people eligible to sign onto the deal will receive a minimum gross amount of $1,000 before attorney fees and other deductions. They also said that most people are expected to receive “substantially higher settlements.” Plaintiffs who sued the company over personal injury will learn how much they’ll get in February, according to the lawyers. US District Judge William Orrick will still have to approve this proposed settlement before it can be finalized.
Juul has been under scrutiny since 2018 after the US Food And Drug Administration ordered e-cigarette brands to stop selling flavored pods if they can’t prove that they can keep them out of minors’ hands. It’s been facing one lawsuit after another since then. In addition to this particular deal, the company also agreed to pay $439 million to settle a two-year investigation by multiple states and Puerto Rico that accuse Juul of marketing products to teens.
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