Juul’s second era system will assist fight underage vaping, the corporate claims
E-cigarette model Juul is launching its ‘next generation’ system within the UK on Thursday, the design of which the corporate says will fight underage use.
Juul2 options know-how which suggests counterfeit pods can’t be used within the system.
“The Juulpod ID feature significantly improves the company’s ability to identify unauthenticated products and prevent use at the device level, and the Juul2 device will only work with Juul2 pods,” the corporate mentioned.
Given UK prospects utilizing Juul’s on-line web site to order merchandise are required to undergo a “rigorous age-verification process” which incorporates photograph ID age and id verification, and retailers stocking Juul2 merchandise “will continue to uphold the company’s ‘Challenge 25’ age verification policy, which includes continued mystery shopping audits”, the corporate argues this may assist restrict underage use.
“Counterfeit products, by definition, are marketed illegally and are often sold without proper age verification standards, which undermines efforts to restrict underage access,” the corporate mentioned.
Juul has come underneath fireplace lately from people who argue it markets its merchandise in the direction of teenagers. In June the model agreed to settle a lawsuit – however agreed no wrongdoing – with the state of North Carolina, which accused the agency of promoting its merchandise to younger folks. The Meals and Drug Administration had beforehand mentioned an “epidemic of youth use” of Juul vape merchandise had come as “a direct result of your product design and marketing campaigns”.
Juul Labs’ EMEA VP Dan Thomson mentioned the corporate had targeted its assets on “development of technologies aimed at transitioning smokers and combating unauthorised and underage use”.
“We have a product roadmap in place to accomplish that for years into the future,” Thomson mentioned.
Juul Labs, through which Altria is a minor investor, loved substantial progress by means of final yr, with the model including an additional £16.9m in gross sales [Nielsen 52 w/e 9 January 2021], an 87% improve on the earlier yr. This was thanks partly to the widespread closure of unbiased vape outlets, which generally promote extra open-system, liquid refill units. Closed methods like Juul, extra generally stocked by supermarkets and comfort shops, gained greater than 10% worth share.
Juul is broadly stocked at supermarkets together with Sainsbury’s, Co-op, Waitrose and Tesco, comfort shops McColl’s, Budgens and Londis, Shell forecourts, Boots and WH Smith.
A retail rollout of Juul2 is deliberate for early 2022.