COMPANY URGES REGULATOR TO MAINTAIN FLAVOURED VAPOUR PRODUCTS
MONTREAL, Sept. 2, 2021 /CNW/ – In its submission filed immediately, Imperial Tobacco Canada outlines the dangers to public well being posed by Well being Canada’s proposal to ban most flavoured vapour merchandise and calls on them to as an alternative assist efficient measures that advance hurt discount and restrict youth entry.
The proposed flavour ban is evidently draconian. In response to Well being Canada’s personal estimate a minimum of 80% of present vapour flavours should be taken off the market within the occasion that their present proposal turns into regulation.
Proof demonstrates that the widespread availability and use of flavoured vapour merchandise has been an essential issue within the giant numbers of cigarette people who smoke switching to vapour merchandise. Flavoured vapour merchandise are a vital aspect of the hurt discount providing, as they fulfill the preferences of grownup people who smoke searching for a lowered danger* different to conventional cigarettes.
Since vapour merchandise have been legalised in Canada in 2018, there was widespread and rising misperceptions about them that has resulted in elevated opposition to the complete product class, a lot of it associated to youth utilization.
“Let me be clear, we agree that youth mustn’t vape. However the proposed flavour restrictions will do nothing to dissuade youth from vaping and can solely encourage grownup vapers to return to smoking, to not point out the probably re-emergence of the illicit vapour market and tampering with units and home-mixing of e-liquids” stated Eric Gagnon, Vice President, Company and Regulatory Affairs at Imperial Tobacco Canada.
Well being Canada’s personal evaluation demonstrates that almost all grownup vapers desire the flavours it’s searching for to ban. Moreover, Well being Canada readily admits its proposed restrictions will lead some vapers to return to smoking or dissuade present people who smoke from switching.
“Getting extra people who smoke who would in any other case proceed to smoke to change to vaping must be a key public well being objective, not the other, and that’s what we’re seeing from extra progressive governments elsewhere on the earth,” acknowledged Gagnon.
Well being Canada’s proposed ban on all flavours besides tobacco, mint and menthol exists in stark distinction to the approaches adopted by main proponents of tobacco hurt discount, such because the United Kingdom. Within the UK, a wider vary of flavours are allowed, together with fruit, and common vaping amongst youth stays low1. Imperial Tobacco Canada’s submission highlights plenty of research that time to the significance of vapour flavours in supporting grownup people who smoke to change.
“Around the globe we have organisations like Public Well being England stating that vaping is 95% much less dangerous than smoking, and a number of scientific experiences that display that flavours play an essential function in migrating people who smoke away from tobacco. However right here in Canada extreme regulation and misinformation have resulted within the public believing vaping to be worse than smoking. Well being Canada’s personal web site states that vaping is much less dangerous that smoking,2 but they select to undermine vaping’s hurt discount potential by banning flavours. This isn’t solely scientifically incorrect; it goes in opposition to Well being Canada’s mandate and can injury public well being,” stated Mr. Gagnon.
Imperial Tobacco Canada maintains there are higher options to handle youth vaping that don’t undermine public well being, together with stricter enforcement of the present legal guidelines and leveraging sensible know-how. Imperial Tobacco Canada’s submission highlights a spread of different options to mitigate youth vaping together with: necessary coaching packages for all retailers, sturdy age verification processes for all gross sales (together with on-line) and deliveries of vapour merchandise and powerful enforcement and penalty regimes for retailers and different third events.
“There isn’t a compelling proof that Well being Canada’s flavour ban will considerably scale back youth vaping,” defined Mr. Gagnon. “However we all know that retail enforcement packages are efficient, and cutting-edge know-how can additional scale back youth entry to vapour merchandise. If Well being Canada is critical about each hurt discount and limiting youth entry, they might embrace the science and know-how as an alternative of introducing damaging and ill-advised restrictions.”
SOURCE Imperial Tobacco Canada
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