Hawaiʻi’s Escape the Vape Campaign Continues with…


The Hawaiʻi State Division of Well being has continued its Escape the Vape marketing campaign to coach teenagers about vaping and dependancy.

The Hawaiʻi State Division of Well being (DOH) launched a brand new Escape the Vape Hawai‘i ad that hits hard on the relationship between teen vaping and addiction.

“Inseparable” is the newest ad currently in rotation amid a recently released 2021 National Youth Tobacco Survey that shows more than 2 million US middle and high school students report currently using e-cigarettes. The survey was conducted for the US Food & Drug Administration and the Centers for Disease Control and Prevention.

This newest data aligns with recent statewide findings showing significant percentages of teens vaping. The last Hawaiʻi youth survey conducted in 2019 showed that teen vaping has soared, underscoring more than one in three high school students on the neighbor islands vaped. The prevalence rate of students using e-cigarettes at least once in the last 30 days was 36.4% on Maui.

“The reason Escape the Vape Hawai‘i exists is because of these disturbing facts which show an upward trend in teen vaping,” said Lola Irvin, Department of Health Administrator of the Chronic Disease Prevention and Health Promotion Division. “When teens vape, they can become addicted. An addicted teen puts themselves at risk for various mental and physical issues, some of which may be irreversible. So, it is very concerning that the newest national data also show 85% of teen vapers use flavored e-cigarettes, which means the tobacco industry continues to successfully target and entice our youth.”

To help counter vape marketing to youth, DOH’s latest Escape the Vape Hawai‘i ad focuses on the social aspects of nicotine addiction. In early conversations with local youth, DOH found that teens often vape or are exposed to vaping when they’re with mates or in different social settings. Hawaii’s sturdy worth round neighborhood and socialization might supply extra alternatives for sharing vapes with mates or in household circles.

Escape the Vape video by the Hawaiʻi State Division of Well being.


The Hawaiʻi Tobacco Quitline is also providing My Life, My Give up, a free program with educated Hawaiʻi-based coaches to assist youth as much as 17-years previous stop smoking or vaping. Teenagers can enroll by texting “Start My Quit” to 36072 or calling 855-891-9989. Mother and father, guardians and well being care suppliers can also name or go to MyLifeMyQuit.com for extra data.


Escape the Vape Hawai‘i is on TV, radio and social media platforms. Study extra about vaping dangers at www.EscapeTheVapeHI.com or search for Escape The Vape Hawai‘i on Fb, Instagram, YouTube, and TikTok.

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