Geek Bar upgrades E600 range – betterRetailing


Geek Bar has upgraded its E600 vape range to include new mesh coil technology.

The revamped version of the entry-level E600, itself a smaller, lighter successor to the original Geek Bar, will be on sale in specialist vape retailers and convenience stores after Christmas.

The brand said its KA1 mesh coil technology provides extra vapour and a more consistent, mellower flavour. “The smooth experience is very different from the rough sensation associated with tobacco products and this may encourage more smokers to kick the habit and switch to vapes,” they added.

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The E600 already shares the new, soft mouthpiece seen in more premium Geek Bar products while being cheaper to buy at an RRP of £4.99.

Geek Bar explained that the lower price point may also help to persuade people to adopt vaping as an alternative to smoking tobacco, particularly at a time when incomes are being squeezed.

The designed packaging introduced by Geek Bar features a more visible age restriction warning against sale to minors. To combat counterfeiting, the re-design also incorporates a prominent security code which retailers and consumers can use to check the authenticity of the product and ensure they are not buying a fake product.

The E600 is one of a number of upgraded vape devices available from Geek Bar following approval from the Medicines Healthcare regulatory Agency (MHRA).

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Lightweight and compact, while offering 600 puffs per device, the devices suit on-the-go vaping and are prefilled with 20mg of nicotine as well as up to 2ml of e-liquid. They are designed for mouth-to-lung vapers in particular, who want to replicate the experience of smoking through a consistent throat hit.

The E600 range comes in up to 20 flavour varieties, including: fresh strawberry, strawberry kiwi, blueberry raspberry, blueberry, blueberry pomegranate, mixed berries ice, peach blue bomb, watermelon, apple peach pear, kiwi passion guava, grape, fuji melon, white peach razz, pink lemonade, pure shake, apple peach, blue razz lemonade, cola, jungle juice, fresh mint.

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