Curaleaf Unveils Strategic National Rebrand Of Select

Curaleaf Unveils Strategic National Rebrand Of Select
Curaleaf Unveils Strategic National Rebrand Of Select

Curaleaf Unveils Strategic National Rebrand Of Select

Curaleaf Holdings, Inc., a leading international provider of consumer cannabis products, recently announced the strategic national rebrand of its Select cannabis lifestyle brand across 15 U.S. states. This rebranding reflects the company’s commitment to expanding access to innovative, high-quality cannabis products and enhancing the experiences of consumers in both the medical and adult-use markets.

The rebrand includes a revitalized visual identity for Select, which aligns with the realignment of its product portfolio. Curaleaf aims to focus on the core categories of premium oils, cutting-edge hardware, and next-level edibles. By leveraging significant data-driven consumer insights, Curaleaf aims to optimize and differentiate its best-in-class consumer packaged goods (CPG) portfolio.

One of the key highlights of this rebranding effort is the introduction of Select Briq, an all-in-one, two-gram proprietary vape technology. Developed in partnership with Advanced Vapor Devices, Select Briq aims to reimagine the cannabis experience for everyday consumers. It will be available in several states, including Arizona, Florida, Illinois, Maine, Maryland, Massachusetts, Michigan, New Jersey, New York, and Pennsylvania, with plans to expand into additional markets in the near future.

In addition to the vape technology, the expanded product portfolio of Select includes the launch of Live Rosin X Bites and High Dose X Bites. Live Rosin X Bites utilize solventless live rosin and full-spectrum cannabinoids, providing consumers with a true representation of flower in edible form. On the other hand, High Dose X Bites offer a stronger and longer cannabis experience with up to 50mg THC per bar and 10mg THC per piece. These new edibles will first be available in Arizona and Florida, followed by a rollout in other markets.

The national rebrand and product expansion reflect Curaleaf’s dedication to meeting the diverse needs of cannabis consumers. The company acknowledges the evolving cannabis market and aims to drive the normalization and destigmatization of cannabis while celebrating personal choice. By delivering high-quality products and embracing innovation, Curaleaf seeks to position itself as a leader in the industry.

Matt Darin, CEO of Curaleaf, expressed pride and excitement about the revitalized Select brand. He commended the team members and strategic partners who worked diligently to bring the rebrand to fruition. Kate Lynch, EVP of Marketing at Curaleaf, emphasized that Select’s role goes beyond alcohol in the future of relaxation and socialization. By offering high-quality cannabis products that fit seamlessly into people’s lives, Curaleaf aims to enhance the overall consumer experience.

Select products are currently available in 15 states, including Arizona, Connecticut, Florida, Illinois, Maine, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, and Utah. Consumers can learn more about the product portfolio and find dispensaries carrying Select products at

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) is a high-growth cannabis company known for its quality, expertise, and reliability. The company operates in 19 states with 152 dispensaries in the United States and has a unique supply and distribution network throughout the European market. Curaleaf’s commitment to cultivating, sharing, and celebrating the power of the plant positions it as a leader in the cannabis industry.

With its strategic national rebrand of Select and the introduction of innovative products like Select Briq, Curaleaf aims to continue shaping the future of the cannabis industry and providing consumers with exceptional cannabis experiences.



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