Could it soon be game over for…


Portrait of a person vaping together with his face partially lined by vapour. ― Picture by Yusof Mat Isa

NEW YORK, April 20 — In the United States, single-use e-cigarettes and gadgets that use disposable ‘pods’ or cartridges are an actual hit, particularly among the many very younger. These merchandise are carefully monitored by the authorities, which don’t hesitate to take authorized motion in opposition to the producers of those attractive-looking e-cigarettes, seemingly marketed to minors. As a consequence, producers are generally shelling out tens of hundreds of thousands of {dollars} to settle lawsuits and proceed promoting their merchandise.

April 13, the Juul Labs firm agreed to pay US$22.5 million (RM96 million) to the state of Washington to settle a lawsuit filed in 2020 by lawyer normal Bob Ferguson. The latter accused the vape pen producer, recognized for its disposable pod system, of concentrating on younger folks — even underage shoppers — in its advertising campaigns, in addition to downplaying the addictive nature of its merchandise and their well being results.

The lawyer normal lamented that the corporate’s actions had “reversed decades of progress fighting nicotine addiction.”

While the US firm didn’t admit to any wrongdoing, it has agreed to pay the sum of US$22.5 million and curb its promoting campaigns geared toward younger folks, together with on social networks. Juul additionally agreed to require sellers of its vape pens and merchandise to confirm the age of their clients.

“The terms of the settlement are consistent with our current business practices and past agreements to help combat underage use while offering adult smokers access to our products as they transition away from combustible cigarettes,” an organization spokesperson mentioned.

The clampdown continues

The marketplace for single-use digital cigarette merchandise and disposable pods is rising amongst youngsters, particularly via promoting on social networks. Single-use vape merchandise are notably interesting to younger folks via their usually candy and unique flavors, and their extremely vibrant packaging.

But these e-cigarettes are dangerous to well being and may result in habit. Indeed, opposite to what was (or wasn’t) written on the packaging of Juul Labs’ merchandise previous to 2018, these vapes typically include a excessive degree of nicotine, as much as 5 occasions as a lot as different comparable merchandise.

In an try to curb disposable vape pens and nicotine pods, US states aren’t hesitating to take authorized motion in opposition to the businesses advertising them. Juul Labs has already agreed to pay US$14.5 million to the state of Arizona, US$40 million to North Carolina and US$10 million to Louisiana. Proceedings are nonetheless underway in lawsuits from 11 different states and the District of Columbia, to not point out practically 3,000 personal plaintiffs. — ETX Studio

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