Celebrities Endorsing Cannabis Industry in 2020


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“No longer considered a fringe political belief occupied by Willie Nelson, Cheech & Chong and the rest of their ilk, support for cannabis legalization has gone mainstream.”

People across all segments of the population are jumping aboard the legal cannabis hype train, and celebrities – they’re just like us! – are no exception. Coming out in support of cannabis legalization was practically career suicide not so long ago. Now, by Hollywood standards, it’s probably considered highly unusual if you’re not.

These are 5 celebrities who either endorse the cannabis company or devote themselves to the industry.

Lifestyle Guru Martha Stewart

Lifestyle guru Martha Stewart – vapebiz

All things 2020 considered, this year has been a good thing for Martha Stewart. From debuting a hit HGTV series and marking the 30th anniversary of her eponymous magazine to posting the perfect thirst trap and launching a CBD brand, life for the lifestyle legend is better than ever.

“When I created this new line of CBD products, it was important that the assortment be delicious and elegant, but also affordable and accessible,” Stewart, who’s remained extremely hands-on since the brand’s inception two years ago, shared in a statement. “It is easier than ever to treat yourself and your loved ones to the wellness benefits of CBD and my new gummy sampler, inspired by flavors from my garden, makes the perfect holiday gift this season.”

Director Seth Rogen

Director Seth Rogen – vapebiz

“I have a medical marijuana prescription, personally. I went in, they said, ‘What do you need it for?’ and I said, ‘I have a very specific ailment – it’s called, I ain’t got no weed on me right now.'”

Seth Rogen and longtime writing partner Evan Goldberg came up with Houseplant, a recreational Canadian marijuana company. “Houseplant is a passion we’ve brought to life through drive and dedication,” Rogen said in a press release. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”

The result of years of experience and dedication, Houseplant is backed in collaboration with the Ontario-based grower Canopy Growth. Rogen explained that Houseplant is not only about creating high quality products, but it’s also about helping consumers understand cannabis on a deeper level.

NBA Player Shawn Kemp

Shawn Kemp – vapebiz

Seattle SuperSonics legend Shawn Kemp was officially in the cannabis business in later Oct. 2020.

Kemp’s store was one of the few cannabis shops in the Seattle metro area and all of Washington to have Black ownership. Black people and other minorities have been historically underrepresented in the legal pot industry.

“My name is on this company and I have worked hard to bring Shawn Kemp’s Cannabis to fruition,” Kemp said. “I want to provide nothing short of the best selection, customer experience and prices in Seattle.”

Rapper Jay-Z

Jay-z – vapebiz

To be blunt, there’s not much that the Grammy Award-winning billionaire rapper and entrepreneur doesn’t have his hand in. From streaming service founder to music executive to memoir writer, the 50-year-old rapper starts his own cannabis business.

He launched a cannabis line called Monogram. It’s a partnership with California cannabis company Caliva. Monogram wants to “redefine what cannabis means to consumers today,” with “careful strain selection, meticulous cultivation practices and uncompromising quality.” The company’s website said experts grow the Monogram flower so that each plant receives “personalized attention.”

Actress Nicole Kidman

Nicole Kidman – vapebiz

Academy Award-winning actress Nicole Kidman has signed up to promote cannabis-based products for U.S.-based Cure Pharmaceutical, the company said on Dec. 8th, the latest celebrity to endorse the plant for its therapeutic and pain relief related benefits.

Kidman will help the unit, Sera Labs, boost its multi-channel distribution efforts and sales of an anti-aging skincare line and for its pain relief body creams and serums.

The actress will also be “key in development” of three products the company will launch next year, Cure Pharmaceutical Holding Corp [CURR.PK] said.


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