- BAT’s Vuse wins the Sustainable Product Award within the prestigious 2021 SEAL Enterprise Sustainability Awards
- Vuse is the primary international, independently licensed, carbon impartial vaping model*
- Award is additional recognition of how BAT is constructing a portfolio of worldwide manufacturers with goal
- BAT is constructing A Higher Tomorrow™ with sustainability entrance and centre
BAT is proud to announce that Vuse, the worldwide primary vaping model**, has received the Sustainable Product Award within the prestigious 2021 SEAL (Sustainability, Environmental Achievement & Management) Enterprise Sustainability Awards. The award recognises progressive and impactful merchandise which are ‘purpose-built for a sustainable future.’
SEAL Awards is an environmental advocacy group that celebrates management by its enterprise sustainability and environmental journalism awards.
Kingsley Wheaton, BAT’s Chief Advertising and marketing Officer mentioned:
“We’re honoured to obtain this SEAL Sustainable Product Award for our Vuse vapour model. At BAT, we’re creating the manufacturers of the long run with sustainability at their core. In 2021, Vuse was licensed as the primary international carbon impartial vape model. That is a part of Vuse’s broader sustainability programme, which goals to eradicate single-use plastics and have all packaging recyclable by 2025.
“We’re proud that Vuse has set the sustainability commonplace throughout the vaping class. As a model chief, that is the best factor to do. It demonstrates how we’re constructing a portfolio of worldwide manufacturers with goal, on the pathway to attaining A Higher Tomorrow.”
BAT is focussing on the disposal and recyclability of Vuse merchandise by progressive design and life cycle schemes, together with:
- Introducing ‘Drop the Pod’ and system take-back schemes for used Vuse e-cigarettes to cut back waste despatched to landfill, with merchandise returnable in Vuse shops and through put up
- Making Vuse packs with recyclable cardboard and eradicating ePen plastic tray packaging
- Making certain Vuse ePod starter kits and pod packs are plastic movie free
- Eradicating silicone caps from ePen pods***
Vuse was independently licensed as the primary international carbon impartial vape model by Vertis in Could 2021, marking a big step in BAT’s ambition for Vuse to grow to be an environmentally sustainable vape model. It additionally contributes to the supply of BAT’s Group-wide ambition to be a carbon impartial enterprise by 2030 and carbon impartial throughout its worth chain by 2050.
* Primarily based on ePod, ePen, eTank mini, Alto units and consumables inside gross sales forecast (calculated March 2021) for 12 months ranging from April 2021
** Primarily based on Vuse estimated worth share from Really helpful Retail Value (RRP) in measured retail for vapour (i.e. complete vapour class worth in retail gross sales) within the USA, Canada, France, UK, Germany. These 5 markets cowl an estimated 77% of worldwide vapour closed system NTO, calculated in June -July 2021.
*** Vuse’s newest ePen/ePen 3 pods at the moment are silicone cap-free in all Vuse Markets besides Mexico and Colombia.
Notes to editors
2021 is the inaugural yr for the SEAL Sustainable Product Awards and have been created to honour progressive and impactful merchandise which are goal constructed for a sustainable future. Fellow award winners embody Salesforce and IBM. Earlier SEAL Environmental Initiative award winners embody Common Motors, Compass Group and Adidas. Full checklist of earlier winners may be discovered right here: https://sealawards.com/
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