(The Heart Sq.) – The Arizona Legal professional Normal’s Workplace has reached a $14.5 million settlement with e-cigarette maker Juul Labs, Inc.
“Today’s settlement holds JUUL accountable for its irresponsible marketing efforts that pushed Arizona minors toward nicotine and the addiction that follows,” AG Mark Brnovich stated in a press release.
Greater than $12 million of the fee will fund packages designed to cease youth vaping, resembling e-cigarette training, cessation packages, and prevention packages. The remaining $2 million will reimburse the state for litigation prices, in response to a Nov. 23 information launch from the AGO.
Within the settlement, JUUL dedicated to stopping all advertising and marketing to these below the age of 21 in Arizona. They’re prohibited from advertising and marketing by means of cartoons or close to colleges, promoting by means of social media, sponsoring occasions for these below 21, displaying merchandise in unsecured areas, promoting merchandise to these below 21, or promoting flavored merchandise with out U.S. Meals and Drug Administration approval. They’re required to reveal the nicotine content material of all JUUL merchandise.
“This settlement is one other step in our ongoing effort to reset our firm and we applaud the Legal professional Normal’s plan to deploy assets to deal with underage use,” Juul stated in a press release. “We are going to proceed working with federal and state stakeholders to advance a completely regulated, science-based market for vapor merchandise.”
Arizona is the second state to achieve an settlement with Juul over its advertising and marketing practices to youths. North Carolina settled the same lawsuit with JUUL for $40 million in July. The corporate faces greater than 2,000 related lawsuits, together with state and native governments.
Brnovich filed the lawsuit with JUUL in January 2020. The case is Arizona v. Juul Labs Inc, Superior Court docket of the State of Arizona, Maricopa County.
“Combating the youth vaping epidemic remains a priority for our office with both our undercover Counter Strike program and zero tolerance for vaping companies that mislead or deceive,” Brnovich stated.