AG sues Juul Founders, opens new E-Cig…


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RALEIGH, N.C. — State Lawyer Normal Josh Stein individually sued the founders of Juul, whereas opening a separate statewide investigation into electronic-cigarette firms. 

What You Have to Know 

  • AG individually sued Juul founders, James Monsees and Adam Bowen
  • The lawsuit is filed underneath the Unfair or Misleading Practices Act
  • The AG accused founders of personally taking advantage of teen nicotine dependancy
  • There’s a now a statewide investigation wanting on the e-cigarette provide chain
  • Fifteen retailers have been despatched civil investigative calls for 

The announcement is one other step by the AG to curb the youth vaping epidemic in North Carolina, following his first in 2019 and a $40 million settlement reached with Juul earlier this yr. Stein stated whereas that sum of cash isn’t something to scoff at, going after the Juul founders, James Monsees and Adam Bowen, will do much more.

“Much of that money that Juul made was sucked out of the company by its founders and early investors,” Stein stated at a information convention in Raleigh Tuesday afternoon. 

He stated Bowen and Monsees have every personally profited from addicting youngsters to nicotine.

Stein says for too lengthy the e-cigarette business has been freely allowed to market flavors and merchandise to youngsters. On account of the June court docket order with Juul, the AG stated the famed vaping firm is not going to deliver any new flavors to market and won’t be advertising to youngsters anymore. 

Nonetheless, he stated simply because Juul is “playing by the rules” didn’t get rid of the market that they had already created. 

“We are concerned other companies are filling the vacuum created by Juul,” Stein stated. The statewide investigation focused firms like Puff Bar, a creator of disposable vaping gadgets, to guard youngsters from “kid-friendly flavors,” weak age verification methods and branding that appeals to minors.

“That’s why I am investigating companies in the e-cigarette supply chain from manufacturers, to distributors, to North Carolina retailers,” Stein stated. 

The AG additionally issued civil investigative calls for to twenty firms, together with Puff Bar; 15 vape retail shops; three distributors; and one on-line vendor.

Retailers on the middle of the investigation have been positioned in Charlotte, Raleigh, Greensboro, Winston-Salem, Durham, Asheville and Wilmington. A number of of those shops Stein pointed to for being in proximity to center and excessive faculties.

Stein in contrast youth vaping to the opioid epidemic. He stated what the Juul founders did is not any completely different than what the Sackler household did whereas operating Purdue Pharma by way of their mass manufacture and distribution of OxyContin.

“The rationale we’re bringing this motion towards Monsees and Bowen is as a result of they, just like the Sacklers, created an organization that had a horrible impression on folks’s lives. They put their need for cash over the well being of America’s youngsters, and that is not solely immoral–it’s illegal,” Stein stated.

Persevering with: I additionally requested the AG about any comparisons in pursuing justice between the Sackler household—who owned Purdue Pharma—to the Juul Founders, James Monsees and Adam Bowen. Here’s what he [email protected] pic.twitter.com/uoiS8QVclY

— Patrick Karl Thomas (@PatThomasNews) November 16, 2021

In information associated to the AG’s announcement, the legislature voted to approve the state finances, a few of which included settlement cash from Juul might be spent.


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